Case Study:
Stanwix Holiday Park & DWC
Stanwix Holiday Park: Digital Marketing Success Story
Nestled on the edge of the Solway Coast, Stanwix Holiday Park has long been a beloved destination for families and adult-only visitors alike. With its signature blend of themed weekends, live cabaret, and sociable bars like The Sunset Inn and The Dunes, it offers the kind of timeless British holiday that guests return to, year after year.
A Vision for Growth
Stanwix is a brand that understands the value of consistency and reinvention in equal measure. With a clear sense of its audience and an ever-expanding calendar of entertainment, the goal was to extend that same energy into the digital space — turning awareness into action, and curiosity into confirmed bookings.
Rather than leaning on trends or temporary fixes, the digital strategy focused on long-term growth: strong returns, smarter investment, and a booking journey that felt effortless.
Precision in Every Click
At the core of Stanwix Holiday Park’s digital growth lies the DWC Four Pillar Strategy — designed not only to increase direct bookings but to build long-term strength in the areas that matter most.
Pillar 1: Brand
Online travel agents can take up to 20% commission — and worse still, often promote competitor properties alongside yours. Our strategy focused on reclaiming control. Strategic paid campaigns were used to intercept OTA traffic and guide potential guests directly to Stanwix’s own booking engine. The result? A significant uplift in direct bookings, a lower cost per acquisition, and a stronger connection between brand and guest from the very first click.
Pillar 2: Location
For most guests, the holiday search begins with place. Whether looking for a family escape in Cumbria or an adults-only break by the coast, intent starts with geography. Using geo-targeted advertising and local search optimisation, we ensured Stanwix appeared as the top choice in its area — capturing high-value traffic and putting the park front and centre at key decision-making moments.
Pillar 3: Keywords
There’s often a gap between how a destination describes itself and how potential guests search for it. Bridging that gap was key. Through deep keyword analysis and real-world search mapping, we aligned Stanwix’s campaigns with the exact phrases and questions people were using — making sure the park was visible when and where it mattered most. This attention to search behaviour also contributed to an exceptional return on ad spend.
Pillar 4: Audience
Holiday bookings rarely happen in a single sitting — they’re shaped over time. Using advanced audience data, we designed campaigns that followed the guest journey: from first glance to final confirmation. Through seasonal targeting and remarketing, we kept Stanwix front-of-mind, building familiarity, trust and momentum as guests moved through their decision process.
Each pillar supported the next — a strategy where nothing was left to chance. Together, they formed the foundation of a digital presence that worked as hard as the park itself: smart, intuitive, and always one step ahead.
The Momentum Builds
What followed was not a one-season spike, but sustained success:
Performance Highlights
Booking revenue increase over 12% year on year
Over 15% website sessions, with mobile now accounting for 89% of all visits
Over 5000 bookings completed, an increase of more than 10%
Google Ads delivering 38% of all online bookings
A 44% improvement in cost per booking
All achieved with a 5.1% reduction in overall ad spend.
A Holiday Park in Step with Its Guests
This is not simply a success story about digital marketing — it’s a reflection of a brand that listens, adapts and grows with its audience. From the moment a guest lands on the website to the time they step onto the park, Stanwix delivers an experience that is warm, seamless and distinctly memorable.
By embracing a thoughtful, data-led digital strategy while staying true to its character, Stanwix Holiday Park has solidified its place not just as a favourite British escape — but as a modern, magnetic brand that meets the moment, every season.
The next chapter is already in motion — and the story, like the destination itself, is only just getting started.
