our strategic
approach

At DWC, we specialise in helping hotels, holiday parks, and venues drive direct bookings while reducing reliance on OTAs. Our strategy is built on four key pillars, all working together to keep your rooms and venues filled—efficiently and profitably.

The Foundation: Occupancy

At the heart of every hospitality business is occupancy. Understanding booking trends, demand peaks, and seasonality is critical to maximising revenue. That’s why we start with detailed occupancy reports and seasonality forecasting, ensuring every marketing effort is precisely timed to connect with the right guests at the right moment.

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Pillar 1: Brand

OTAs take up to 20% commission, and their platforms actively promote competitor properties. We help you take back control. By running strategic paid campaigns, we intercept OTA traffic, lower your cost per acquisition, and ensure more guests book directly with you.

Pillar 2: Location

For holidaymakers, location is everything. Whether it’s a coastal escape or a countryside retreat, searches start with place. We use precise geo-targeting and keyword optimisation to position your property as the first choice in your area, ensuring your marketing spend is focused on genuine booking intent.

Pillar 3: Keywords

How guests search isn’t always how businesses describe their offering. We bridge the gap. By analysing real-world search intent, we align your marketing with the exact terms potential guests are using, ensuring your property appears when and where it matters most.

Pillar 4: Audience

Booking a holiday isn’t an impulse decision—it’s a journey. With access to advanced audience data, we refine campaigns to match guest booking behaviours, using remarketing and seasonal targeting to keep your brand front-of-mind and drive conversions at the right time.

How We Deliver Results

We bring this strategy to life through:

  • Google Ads & Paid Media Advertising – Highly targeted campaigns to drive direct traffic.
  • OTA Interception Strategies – Reduce reliance on third-party booking platforms.
  • Geo-Targeted Advertising – Reach travellers searching for stays in your area.
  • Negative Keyword Management – Eliminate wasted spend on irrelevant searches.
  • Local Search Optimisation – Ensure your property ranks for key destination terms.
  • Advanced Keyword Research – Identify the exact terms your potential guests use.
  • G4 & Booking Engine Integration – Track conversions and booking trends in real-time.
  • Data-Driven Audience Targeting – Identify and engage high-intent travellers.
  • Seasonal Campaign Planning – Tailor marketing to key booking windows.
  • Remarketing & Retargeting – Keep your brand visible throughout the decision-making process.

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Every hospitality business is unique, and so is our approach. Let’s discuss how we can help you drive more direct bookings.

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