Case Study:
Pencnwc Holiday Park and DWC
Capturing the Heart of West Wales Holidays
Nestled within the picturesque landscape of West Wales, just a stone’s throw from the charming seaside town of New Quay, you’ll find Pencnwc Holiday Park. For over half a century, this treasured, family-owned holiday park has been synonymous with Welsh hospitality, relaxation, and memorable coastal holidays.
Guests at Pencnwc enjoy the comforts of a heated indoor swimming pool, an inviting licensed clubhouse, delicious dining, and entertainment that warms the spirit. It’s a place where holidaymakers return year after year, drawn by the warmth, friendliness, and genuine Welsh welcome.
However, even with decades of success, recent times brought new challenges
The Solution: An Elegant Digital Strategy, Rooted in the DWC Four Pillars
Pencnwc turned to Design Web Consultancy—a partner who not only understands the language of data, but also the heart of hospitality. At the core of our strategy were the four DWC pillars: Brand, Location, Keywords, and Audience.
Pillar 1: Brand
We began by protecting what matters most—the brand itself. With strategic Google Ads campaigns, we intercepted OTA traffic and safeguarded direct bookings. A defensive bidding strategy ensured Pencnwc always appeared first when guests searched their name—reclaiming visibility and reducing reliance on third-party platforms.
Pillar 2: Location
Location isn’t just a setting—it’s a selling point. With geo-targeted campaigns tailored to those dreaming of the Welsh coast, we placed Pencnwc front and centre in location-based holiday searches. From families in Manchester to retirees in Bristol, those seeking a coastal escape were guided to one destination: Pencnwc.
Pillar 3: Keywords
How guests search often differs from how parks describe themselves. Through real-world keyword research, we uncovered the phrases that mattered—‘coastal caravan holidays’, ‘New Quay holiday park’, ‘Wales family getaway’. We then shaped our messaging to match, ensuring Pencnwc appeared at precisely the right time in a guest’s journey.
Pillar 4: Audience
Holidays are rarely booked on a whim. Our mobile-first strategy, underpinned by detailed audience data, allowed us to align with the rhythms of guest decision-making. From seasonal trends to remarketing for returning guests, we refined each message, each budget, and each moment to convert browsers into bookers.
The Results: Refined Strategy, Remarkable Impact
From the very first month, the results were nothing short of extraordinary. Our elegant yet precise approach not only captured attention—it converted it.
Performance Highlights (March–May 2025)
£53,290 revenue generated directly from Google Ads
1,337% average ROAS over 3 months (that’s £13.37 returned for every £1 spent)
43.2% of online bookings attributed to Google Ads
Cost per booking averaged just £8.17—remarkable efficiency
With a focus on continued growth, Pencnwc is now turning its attention to expanding both its rental offering and holiday homes for sale. With DWC as an ongoing strategic partner, future campaigns will evolve alongside the park’s ambitions—ensuring that every digital step taken is both thoughtful and effective.
A Partnership of Purpose and Passion
At DWC, we don’t just launch campaigns—we nurture long-term success. With meticulous attention to detail and a sincere understanding of what makes a destination special, we’ve built a partnership that continues to flourish.
Pencnwc Holiday Park’s digital journey with DWC is a shining example of what happens when a heritage brand meets a sophisticated strategy. By aligning heartfelt hospitality with elegant, data-driven marketing, we helped reassert their place in the hearts—and searches—of thousands.
A proud West Wales retreat, now confidently booked and beautifully visible.
