Digital Marketing for Direct Bookings
Attract the right guests. Grow Direct Bookings.
Put Your Property In The Spotlight
Whether you’re managing a historic country house hotel, a contemporary city boutique, or a coastal retreat, standing out in the competitive hospitality market is paramount. Today’s travellers seek authentic experiences and expect exceptional service from the moment they discover your property.
We create sophisticated Google Ads campaigns that position your hotel before the right guests, at precisely the right moment. From luxury weekend breaks to corporate retreats and special celebrations, we help ensure your property isn’t just noticed — but chosen.
Your Hotel, Discovered by Discerning Travellers
We connect you with guests who genuinely appreciate what makes your hotel special. No scattergun tactics. No passive interest. Just purposeful enquiries from travellers and event organisers already envisioning their stay — or next big occasion — at your property.
Precision Marketing, Thoughtfully Executed
Location-Focused Campaigns: Appear for the searches that matter — carefully tailored by region, catchment area, and seasonality. Whether guests are seeking ‘luxury hotels Yorkshire Dales’ or ’boutique city breaks Edinburgh’, we ensure your property appears when inspiration strikes.
Audience-Led Targeting: Every campaign is built around your ideal clientele — from affluent leisure travellers to corporate event planners and wedding parties seeking that perfect venue.
Conversion-Driven Strategy: We don’t just generate clicks. We craft campaigns that lead to meaningful conversations and confirmed bookings
Clear, Considered Reporting: Stay informed with straightforward insights, not spreadsheets. We’ll keep you in the loop with clarity, not clutter, showing you exactly how your investment translates into room nights and revenue.
Real Results, Beautifully Delivered
Numbers rarely capture the full experience — but they do show we’re on the right path. Every campaign is crafted with care and intention, ensuring your hotel isn’t just seen, but remembered. Whether it’s more direct bookings, higher-spend guests, or becoming the name travellers recommend — the results speak volumes.
Seasonal Campaigns
At DWC, we pair expertly managed PPC campaigns with a deep understanding of hospitality’s seasonal rhythms — ensuring your hotel is always front of mind, precisely when guests are ready to book. From peak summer stays to cosy winter getaways, we help you show up at just the right moment.
35% Book Direct Uplift
We help hotels reclaim their bookings with strategies designed to encourage guests to book direct — not via third parties. Our clients have seen up to a 35% uplift in direct bookings, turning browsers into loyal guests.
Save OTA Commision
Our PPC brand campaigns are crafted to outshine the OTAs, ensuring your hotel appears first — not the middleman. By reclaiming your brand space, we help reduce reliance on commission-heavy bookings and keep more revenue where it belongs: with you.
let's talk
Every hospitality business is unique, and so is our approach. Let’s discuss how we can help you drive more direct bookings.