Hospitality Marketing, Done Properly
You don’t need a generic agency – you need a specialist. At DWC, we work exclusively with hotels, holiday parks, and venues, using a tried-and-tested methodology to drive direct bookings and reduce reliance on OTAs.
We Know Hospitality. We Know Booking Behaviour.
Marketing a hotel or holiday park isn’t like marketing any other business. It’s seasonal, demand-driven, and highly competitive. Booking windows shift, promotions need perfect timing, and OTA commissions eat into revenue.
That’s where we come in. With years of experience in the sector, we understand the nuances of hospitality marketing—whether it’s capitalising on early-bird booking trends, optimising campaigns for peak seasons, or ensuring last-minute availability is always visible.
What We Deliver
We bring this strategy to life through:
- Driving high-intent traffic through Google Ads & Paid Media
- Lowering cost-per-acquisition with strategic OTA interception
- Maximising seasonal campaigns to match key booking windows
- Using data-led insights to refine audience targeting and remarketing
- Tracking performance in real time with G4 & Booking Engine Integration
Proven Success, Long-Standing Partnerships
Our results speak for themselves. We’ve delivered measurable success for hotels and holiday parks across the UK—many of whom have trusted us as their digital marketing partner for years.
We don’t believe in one-size-fits-all strategies. Instead, we work as an extension of your team, crafting bespoke campaigns that align with your brand, your revenue goals, and your peak booking periods.
We Cater For
Luxury & Boutique Hotels
Marketing a luxury hotel requires more than just visibility—it demands the right audience. We craft digital campaigns that attract high-value guests, ensuring your brand stands out in a competitive market. From Google Ads to remarketing strategies, we help boutique and five-star hotels drive direct bookings, increase revenue per guest, and reduce reliance on OTAs.Pubs & Inns with Bedrooms
For pubs and inns with rooms, balancing food, drink, and accommodation marketing can be a challenge. We develop tailored digital strategies to showcase your full offering, attracting guests looking for cosy countryside stays, gastro dining experiences, and weekend getaways. Our targeted campaigns ensure you’re visible to those actively searching for stays in your location.Self-Catering Holiday Lets
Charming cottages, stylish apartments, or countryside cabins — every self-catering stay has its own story to tell. We help bring that story to life with digital campaigns that speak directly to independent travellers and families seeking something special. From targeted search ads to smart remarketing, we focus on driving direct bookings, extending stays, and reducing commission costs — so you stay in control of your calendar and your brand.
Holiday & Tour Operators
Tour operators and holiday companies need strategic digital marketing to drive enquiries and bookings. Whether you specialise in escorted tours, adventure holidays, or bespoke travel experiences, we help you reach high-intent customers with search, display, and social advertising campaigns designed for conversion.Weddings & Event Venues
Whether you’re marketing a country estate, boutique hotel, or coastal venue, standing out in the wedding and events market is crucial. We create data-driven campaigns that target engaged couples and event planners at key decision-making stages, ensuring your venue is the first choice for weddings, corporate events, and private celebrations.
Holiday Parks & Resorts
From family-friendly caravans to luxury lodges, holiday parks operate in a highly seasonal market. We specialise in driving early bookings, maximising occupancy, and adapting campaigns to peak and off-peak demand. Using geo-targeting, search intent analysis, and remarketing, we ensure your holiday park stands out to the right audience at the right time.
“DWC’s expertise has been instrumental in helping us achieve our occupancy rate targets and reduce our reliance on OTAs. Their data-driven approach and focus on ROI have delivered exceptional results. We are now able to attract more guests directly and maximise our profit margins.”
let's talk
Every hospitality business is unique, and so is our approach. Let’s discuss how we can help you drive more direct bookings.