Boosting Direct Bookings for Enchanting Countryside Pubs
A beloved selection of countryside pubs with rooms faced the challenge of maximising bookings across 15 unique locations, each with its own personality and set of challenges. Competing in a bustling hospitality market required a strategic, finely-tuned PPC campaign to showcase the distinct charm of each property.
Our Approach
Tailored Multi-location Management
We took a hands-on approach to managing PPC campaigns for all 15 properties, crafting targeted ad copy that captured the essence of each inn’s unique appeal. By developing a clear and precise keyword strategy, we ensured every location found its way to the ideal guests, boosting visibility across the board.
Reducing OTA Dependence
Our focus was on increasing direct bookings, allowing the client to retain more revenue and reduce reliance on online travel agencies (OTAs). By structuring campaigns strategically and selecting the most effective keywords, we empowered the client to take control of their bookings and strengthen their bottom line.
Optimising Budgets for Success
With our deep knowledge of the hospitality industry, we optimised the client’s PPC budget to deliver the best possible return on investment. We ensured that each campaign was competitive, impactful, and aligned with their financial goals, all within the set budget.
Through a blend of tailored strategies, we helped this countryside retreat brand increase their direct bookings, ensuring these beloved destinations continue to thrive in an ever-competitive market.
For more information contact:
Samantha Graves
Head of Agency
Design Web Consultancy