Using Integrity to Deliver the Exceptional
The Story Behind DWC
Two decades ago, Richard left the fast-paced streets of London for the rugged beauty of Cornwall’s coastline. It wasn’t just a change of scenery—it was a shift in purpose. Immersing himself in the UK’s hospitality industry, he saw first-hand the challenges faced by hotels, holiday parks, and venues trying to attract guests in an increasingly competitive market. Margins were tight, costs were rising, and visibility alone wasn’t enough—businesses needed more than just marketing; they needed a strategy built for their world.
It was while working with Gwel an Mor, a luxury holiday park, that Richard began developing the framework that would become the foundation of DWC. What started as a tailored approach to one business quickly proved its effectiveness across the entire hospitality sector—hotels, spas, wedding venues, and resorts. His reputation grew, not just for delivering results, but for his straight-talking, no-nonsense approach. Demand soared, but Richard remained steadfast in his values: transparency, authenticity, and results—never growth for growth’s sake.
The Turning Point:
The Four Pillars
DWC’s methodology was refined through years of hands-on experience, but its true strength became clear when Richard formalised the Four Pillars. A concept that had lived in his head was now a structured, repeatable strategy—one that could adapt to Google’s evolving landscape, ensuring clients weren’t just keeping up, but thriving. The impact was immediate. Clients saw not only stronger bookings but also a deeper understanding of their own marketing performance.
Scepticism turned to trust as businesses experienced first-hand what a data-led, hospitality-focused strategy could achieve.
More Than A
Marketing Agency
DWC has grown, but its ethos has never wavered. The team is handpicked for their integrity, expertise, and genuine care for clients. They don’t believe in quick wins or hollow promises—just measurable success, long-term partnerships, and strategies that work.
Today, DWC isn’t just about PPC or digital marketing. It’s about championing the resilience of the UK hospitality industry. In a world dominated by OTAs and shifting market pressures, DWC stands as an advocate for sustainable growth, supporting the businesses that make the sector thrive.
Looking Ahead
As DWC continues to evolve, the vision remains clear: to be more than just a marketing partner. To be a pillar of the hospitality industry—driving its future, shaping its success, and delivering the exceptional, with integrity at its core.
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Every hospitality business is unique, and so is our approach. Let’s discuss how we can help you drive more direct bookings.