OTA Commision Calculator
At DWC, we specialise in helping hotels, holiday parks, and venues drive direct bookings while reducing reliance on OTAs. Our strategy is built on four key pillars, all working together to keep your rooms and venues filled—efficiently and profitably.
The Foundation: Occupancy
At the heart of every hospitality business is occupancy. Understanding booking trends, demand peaks, and seasonality is critical to maximising revenue. That’s why we start with detailed occupancy reports and seasonality forecasting, ensuring every marketing effort is precisely timed to connect with the right guests at the right moment.
OTA Commission Calculator
Calculate how much you're paying in OTA commissions and discover your Google Ads potential
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Property Details
OTA Commission Comparison
Ordered by commission rate (most expensive first)
| OTA Platform | Commission Rate | Cost per Booking | Monthly Commission | Annual Commission |
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Google Ads Opportunity Analysis
Instead of paying commissions to OTAs, imagine investing that same budget into Google Ads for direct bookings. You'll not only retain complete control of your customer relationships and valuable booking data, but you'll also generate significantly more bookings for the same investment.
700% return on ad spend (ROAS) is industry standard, meaning for every £1 you spend on Google Ads, you generate £7 in revenue. This calculator shows the potential impact of redirecting your OTA commission spend to direct booking campaigns.
ROAS Calculation (700% Return)
Impact Summary
Ready to Reduce Your OTA Dependency?
Design Web Consultancy specialises in helping hospitality businesses maximise direct bookings through strategic Google Ads campaigns.
How We Deliver Results
We bring this strategy to life through:
- Google Ads & Paid Media Advertising – Highly targeted campaigns to drive direct traffic.
- OTA Interception Strategies – Reduce reliance on third-party booking platforms.
- Geo-Targeted Advertising – Reach travellers searching for stays in your area.
- Negative Keyword Management – Eliminate wasted spend on irrelevant searches.
- Local Search Optimisation – Ensure your property ranks for key destination terms.
- Advanced Keyword Research – Identify the exact terms your potential guests use.
- G4 & Booking Engine Integration – Track conversions and booking trends in real-time.
- Data-Driven Audience Targeting – Identify and engage high-intent travellers.
- Seasonal Campaign Planning – Tailor marketing to key booking windows.
- Remarketing & Retargeting – Keep your brand visible throughout the decision-making process.
let's talk
Every hospitality business is unique, and so is our approach. Let’s discuss how we can help you drive more direct bookings.